The YMCA was looking to publish an annual report, but wanted to communicate their organization in a creative way, not just bore stakeholders with another paper document. Our creative team delved into a deep discovery process to distill not just the core values of the YMCA, but the story they tell. Not only does it convey practical financial information, it serves as an essential marketing tool, conveying the heart of the YMCA in a visually stunning medium. The site is also fully responsive, offering equally graceful viewing on mobile phones, tablets, and all monitor sizes.